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起名新聞HANGYE

貴州如何給店鋪起名

發(fā)布時(shí)間:2023-05-28 22:33:46點(diǎn)擊:13787

如何給店鋪起名

 

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如何起個(gè)言簡(jiǎn)意賅、富有特色的店名?這個(gè)問(wèn)題一直困擾著(zhù)很多經(jīng)營(yíng)者。中國有著(zhù)悠久而又厚實(shí)的起名文化歷史。一般而言,傳統‘儒商’的起名原則為商業(yè)利益、世俗倫理和文化內涵三者兼顧。時(shí)至今日,新興商業(yè)文化日趨多元,店名招牌已不再局限于傳統的吉祥或文雅。人們關(guān)心的是,它們對生意到底會(huì )產(chǎn)生什么影響。而無(wú)論如何變化,也不外乎以下要素:

1.符合天時(shí)、地利、人和。天時(shí),即要符合時(shí)代潮流,充分考慮市場(chǎng)開(kāi)拓的便利;地利,即要拓展歷史潛能,考慮當地文化、民族文化及吉祥文化;人和,即要致力于挖掘公司的文化底蘊。

2.行業(yè)優(yōu)先。不同行業(yè)有不同的起名原則,娛樂(lè )業(yè)盡可能響亮炫目,文化業(yè)盡可能含蓄內斂。此外,老字號應注意保留自己在消費者心中長(cháng)期積累的信譽(yù)。

3.別具一格。起名時(shí)力求創(chuàng )新,突出與眾不同。這是為了突顯名稱(chēng)的標志性和識別功能。

4.名副其實(shí)。名字最好能夠名副其實(shí),由表及里,內外統一。有人說(shuō),玫瑰如果叫的是別的名字就沒(méi)那么芳香了。同樣的道理,你的企業(yè)名稱(chēng)要讓人看得到,聞得到,想得到。

5.上口易記。充分考慮到當時(shí)當地的消費者的接受能力,在上口、易記、便于傳播的基礎上,力爭可以引起消費者共鳴、會(huì )心一笑。好的名字要念起來(lái)符合社會(huì )的語(yǔ)言習慣,有一定的含義,表層的或深層的都可以。發(fā)音富有美感,讓人說(shuō)得順口,記得牢固。


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